Elke den Ouden BV

dr.ir. Elke den Ouden · TU/e Fellow

Meaningful innovation in public-private ecosystems

Societal challenges such as resilience, security and climate adaptation can only be met when organisations with very different value systems work together. Elke den Ouden helps them design innovations and business ecosystems that create value for people, organisations and society.

Resilience & Security Value networks Innovation ecosystems
PEOPLE ORGANISATIONS SOCIETY SHARED VALUE

Focus

Where the work is now

Resilience & Security

New business development in public-private value networks: how governments, companies, knowledge institutes and citizens can jointly build solutions for a resilient and secure society.

Value network design

Designing business models and ecosystems in which governments, companies and knowledge institutes each capture value while creating shared value for society.

Learning by doing

Interdisciplinary student teams tackling complex societal and industrial challenges, as ambassador of TU/e innovation Space and in courses such as Art & Tech.

Work with Elke

Independent advice since 2012

Elke den Ouden BV was founded in March 2012 to provide independent advice and services on creating meaningful innovations and designing ecosystems that deliver value for all stakeholders. Most projects run through LightHouse, the partnership Elke runs with Rianne Valkenburg as Fellows at TU/e.

  • AdviceStrategy for innovation ecosystems, value network design and public-private collaboration.
  • Visions & roadmapsShared future visions and roadmaps that align partners with different interests.
  • ProjectsDeveloping and running innovation projects with municipalities, companies and knowledge institutes.
  • Talks & workshopsKeynotes and sessions at conferences, network meetings and internal innovation events.

Book

Book

Innovation Design: Creating Value for People, Organizations and Society

A practical approach to designing shared value for businesses, non-profit organisations, end-users and society. The book connects ideas from economics, psychology, sociology and ecology to design new business models and business ecosystems that care for both people and planet.

Available from Springer

Other publications are listed on Elke's TU/e page.

Design studio

Studio Elke den Ouden

Alongside the innovation work, Elke runs a small design studio for 3D-printed objects with built-in LED light: lamps, sculptures and custom pieces for homes and businesses. In these objects the light is part of the design. Shape, layer structure and material together decide how the light passes through.

The studio makes its own collections and works on commission, from a single unique piece to a small series.

Visit studioelkedenouden.nl

About

Industry experience, academic depth

Elke den Ouden is TU/e Fellow in the Innovation, Technology Entrepreneurship & Marketing group of the department of Industrial Engineering & Innovation Sciences at Eindhoven University of Technology. She combines more than twenty years at Philips with academic research on innovation in ecosystems, in which students play an essential role.

Bringing societal value with meaningful innovations requires collaboration between organisations and individuals with very different value systems. Her approach is pragmatic: bring interdisciplinary teams together and develop tools that work in practice.

  • 1990MSc Industrial Design Engineering, Delft University of Technology; joins Philips in product innovation
  • 2006PhD in Technology Management, TU/e
  • 2008Part-time professor, Department of Industrial Design, TU/e
  • 2012Founds Elke den Ouden BV; publishes Innovation Design
  • 2014Appointed TU/e Fellow
Portrait of Elke den Ouden

Roles

Also involved in

  • LightHousePartnership with Rianne Valkenburg for knowledge valorisation, visions and roadmaps
  • TU/e innovation SpaceAmbassador for interdisciplinary student challenge-based learning
  • Klimaatbestendig HerptLocal initiative for a climate-resilient village

Contact

Elke den Ouden BV

Groenewoud 1c
5255 PD Herpt (gemeente Heusden)
The Netherlands

Elke den Ouden BV is registered at the Chamber of Commerce in 's Hertogenbosch with number 54885280.

Eindhoven University of Technology

Industrial Engineering & Innovation Sciences
TU/e Campus, Atlas, Groene Loper 3
5612 AE Eindhoven