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Innovation Design
Creating Value for People, Organizations and Society
Innovation Design presents an approach to designing shared value for businesses, non-profit organizations, end-users and society. The societal and economic challenges we are currently facing - such as the aging population, energy scarcity and environmental issues - are not just threats but are also great opportunities for organizations and business. Innovation Design shows how organizations can contribute to the process of generating value for society by finding true solutions to these challenges. And at the same time it describes how they can capture value for themselves in business ecosystems that care for both people and planet.

This book covers:
  • Creating meaningful innovations that improve quality of life, engage end-users and provide value for the organisation and other stakeholders;
  • Guiding the creation of shared value throughout the innovation process, with a practical and integrative approach towards value that connects ideas from economics, psychology, sociology and ecology;
  • Designing new business models and business ecosystems to deliver sustainable benefit for all the involved parties and stakeholders, addressing both tangible and intangible value.
Innovation Design gives numerous examples of projects and innovations to illustrate some of the challenges and solutions you may encounter in your journey of desiging meaningful innovations and creating shared value. It also offers practical methods and tools that can be applied directly in your own projects. And in a fast changing world, it provides a context, a framework and the inspiration to create value at every level: for people, for organizations and for the society in which we live.

The book has been released in 2012 and is available through Springer online, as well as the following bookstores:

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Value Framework
Designing meaningful innovations that create shared value for people, organizations and society requires an integrative value framework. The framework is used as a model to create new innovations or to review existing innovations to inspire improvements.

In the framework four levels of value are discussed:
  • Value for the users of the product and/or service
  • Value for the organisation that brings (part of) the value proposition
  • Value for the ecosystem of profit and non-profit organisations and stakeholders that together form the economic community that sustains the innovation
  • Value for society as whole by bringing innovations that improve the quality of life of people
The framework builds on extensive research into value from four different perspectives:
  • Economy - aiming at the creation of wealth
  • Psychology - concerned with individual well-being
  • Sociology - studying social relations and human society
  • Ecology - concerned with the interrelationships of organisms to one another and their physical environment
Value Flow Model
The Value Flow Model serves as a tool to visualise the value of an innovative proposition. Traditional innovations often can be defined as a rather simple exchange between a customer and a supplier, with a rather linear supply chain. Meaningful innovations often require a more complex value network. The Value Flow Model is used to indicate all relevant stakeholders and the various flows between them:
  • Goods and services;
  • Money and other financial means;
  • Information;
  • Intangible value (e.g. reputation)
The Value Flow Model helps to understand the business model for more complex innovations, and by balancing the value in the network supports the creation of a sustainable business for the relevant stakeholders in the business ecosystem.

The Value Flow Model is particularly useful as a workshop tool: the model is created using the shared knowledge of the participants. By creating the value flows together, the participants are not only involved in an analysis of the situation and the context of the innovation, but are part of a creative process at the same time. The tool triggers creative solutions to increase the attractiveness of the innovation for the various stakeholders.
© 2016 | prof.dr.ir. Elke den Ouden